
IPhone – Great smart phone, right? It not only looks good but also has tons of functions and services that ease our everyday life. But do we now the actual price we have to pay in order to have that comfort and entertainment? -Probably not, but last week some things came out that got quite some consumers worried. And it is not only Apple.
Apple’s iPhone and Google’s Android regularly transmit user locations back to the companies, according to data and documents that were analyzed by The Wall Street Journal. But do not take the assumption that Apple or Google felt bad for tracking their loyal customers without them knowing so and then confessed. Samy Kamkar, the guy that at an age of 19 caused Myspace to crash 6 years ago, found an HTC Android phone collecting location data every few seconds and sending it right back to Google. The smart (!) phone sent name, location, and signal strength of close Wi-Fi networks and unique phone identifiers.
Why they stalk us

The Journal said: “Google and Apple are gathering location information as part of their race to build massive databases capable of pinpointing people’s locations via their cellphones. These databases could help them tap the $2.9 billion market for location-based services—expected to rise to $8.3 billion in 2014, according to research firm Gartner Inc.”
Hence, in order to make more profit and to have an edge on the competitor, those companies compromise our privacy. This of course intensifies concerns over privacy and the widening trade in personal data.
Why bother?
The more information companies can collect about you, the greater is their potential profit. Targeted ads based upon when you visit certain locations, the time you leave home and work or school, and simple shopping and eating habits represent a treasure trove of advertising data, based upon your life. But unprotected location information could bear a great risk. Just imagine that private information to fall into wrong hands; the past showed us that there are genial geeks out there that can hack into almost every site and database.
It shouldn’t be big news to anyone that personal information from our life is being collected from us- be it on Facebook, on Twitter or Internet Service Providers. That is not the issue; it is a fact is that data is being collected from us from all the devices and electronic services we use.
We should be more concerned with what is being collected and how it is used, we consumers should be kept in the loop.
By Wanda Luckhardt
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