Social Media Marketing – The thin line between fake & reality

To be honest:  Originally my intention was to continue to write more about different possibilities of hobby related “dream-jobs” this week. BUT somehow I’m still stuck with the topic I wrote about last week – Destination Marketing.

The feeling that there are still so many things unanswered and that there is so much more yet to discover just wouldn’t let me go. So I decided to dig a bit deeper into the topic in this week’s article…

What I was wondering were basically TWO things:

What are possible reasons for the extreme shift from “traditional” to social media marketing” – Especially in the field of tourism-marketing?!

 AND

What difficulties and disadvantages do come along with this marketing-strategy?!

 

Career vs. Fun – an impossible combination?!

When I started thinking about a topic to post on this blog I suddenly remembered one situation:

Not long ago I had met a lawyer at a seminar in Magdeburg. He was a man in his mid-thirties who had successfully completed his studies in business and law. We had a conversation about studying, working and making one’s career.

He told me about how he had made his way through various numb and dry lawyer jobs until he finally found his dream job as a lawyer in a big opera house. The great thing about this job was – as he told me – that he could finally do what he had ever wanted: Combine his hobbies and personal interest with his career.

We had a really interesting conversation and in the end his message was clear: If you really want to be happy and successful at your job you have to love and enjoy what you are doing. He recommended me never to forget what I really like and to find a way to link my interests with my career.

This kept me thinking. What is it that I really like in life, even if I would be confronted with it every single day at work? How can I combine those interests with my future career plans? And what could this possibly have to do with a combination of business and IT?